A client with an SME restaurant book needed to solve a problem with high levels of churn.
We established that the majority of the book’s small restaurants had excess capacity in their kitchens and did not have an online ordering system or were paying high service costs/commissions for the technology. We designed and embedded a program within the policy to provide restaurant owners with significantly discounted access to their own tailored online ordering system along with the POS hardware.
Purely on the basis of platform cost savings, the value of the program for those who took up the service was equivalent to 40% of the cost of their insurance policy. The program created further capacity and therefore further takeout sales.
Independent restaurants, cafes and food trucks boost revenue and profits through online takeout orders. While their seating is restricted, their kitchens and chefs often have significantly greater capacity. Providing a proprietary software and hardware solution delivered frictionless growth for the restaurants while taking hardware costs, annual contracts and complex technology off the backs of the owners.
The SME insurance space is becoming increasingly competitive, however, there are always opportunities for insurers to design meaningful services that create additional value for their customers.