Our customer, the largest UK motorcycle insurance broker, wanted a fully managed customer engagement program that would increase both acquisition and retention and improve brand awareness within the closely knit, biker community.
We designed a proprietary solution that provided an insurer branded DNA+ Forensic Coding theft deterrent system to each customer on behalf of their insurance provider. This provided a low cost, tangible differentiator that customers valued because the risk of theft to a biker is considered one of the main reasons for having insurance.
Retention rate +1.5%
New business sale to quote conversion rate +9.4%
Renewal call conversion rate +10.2%
DNA+ Forensic Coding is a powerful theft deterrent and a more assured support for repatriation of lost and stolen property.
The warning signage on the bike is branded to our client thereby increasing brand awareness and the likelihood that customers will talk about their insurance benefits.
Because of the high retail cost of the service and because the benefit is only available for “as long as you are a customer”, riders understand the value and the lost benefit if they drop their policy.
The greater public appetite for stories concerning criminals being caught and convicted (than about insurance) has generated our client exciting PR and social media content.
Forensic coding has been successfully used in Household, Farms and Estates, Contractor’s Plant, Bicycle, Camera Equipment, Musical Instruments, RV and Caravan.