UK US

A few examples of LJS engagement programs

Client Challenge:

The client, one of the largest national carriers in the US, wanted LJS to design and implement an engagement program for their landlord book to improve loyalty and cross sell different insurance products. They knew who their landlords were, however not the landlords’ circa two million tenants.

LJS Solution:

We conducted multiple landlord interviews and research into the daily frustrations and headaches of the small landlord. This resulted in us delivering the provision of a free SAAS property management service embedded as part of the landlord policy.

Outcomes:

The multi-state pilot proved that Landlords using the platform were retained at an +21% higher rate than the rest of the book. Retention for the whole book continues to climb as penetration grows and more states are rolled out. In addition, we established the route to selling tenants insurance.